Topic:化妝品廣告

Malaysia Cosmetic Advertising Rules

Cosmetic advertising is self-regulated and needs no MAB approval, but the CNH must ensure it complies with NPRA guidelines: claims must have evidence and must not be medicinal in nature or exceed the cosmetic scope. E-commerce, social media, livestreaming and influencer endorsements are equally governed, with third-party testimonials being the CNH's responsibility.